Digi Pack

We have started to research existing digi packs with the dimensions the size of a DVD case, with Beyonce her single covers usually feature a strong image of herself, with powerful bold writing. Such as the examples shown below.

All of these covers strongly feature the stars face/body signifying strong attitude along with the bold title of the song with the artists name. Single covers usually portray what the song will be like, such as covers that are full of attitude the song will reflect this. In our digi pack cover we want to feature the star with the writing in the bottom right corner, therefore emphasising the stars persona without the writing overpowering this aspect. The stars name is usually twice the size of the song name to dramatise who produced it. All of the stars are dressed up with heavy make up and costume to reflect their beauty and how powerful they are in the industry, except for Beyonce's single Halo where she looks to have no make up just natural beauty to reflect the angelic aspect of the song name.






The case dimensions are as shown below, we then copied this image onto Photoshop and started to make our cover.














This is the start of our Digipack cover, we coloured it black, then used bold white and silver writing for emphasis. This makes the lettering stand out in impact but it is also in a feminine style of writing to show Beyonce is feminine but as well as a diva.This is why we wrote Diva in capital letters so that her attitude and personality stood out in comparison to the sweet style of her name. I have included also some pictures of possible design ideas we are considering.










This is the back of the digi pack design where Beyonce is ahead f her backing dancers showing she is presented in the limelight. The image of her walking away indicates her power and authority. We used flowing writing for her feminine name but diva is written in bold capitals to portray attitude.




We used the same lettering as before but the front of the digipack is Beyonce's face standing out from the background, showing off her beauty and attitude to the audience.






This is the single for Beyonce's song Diva, which is the song we are using for our music video. The background colour is very light, however it is a harsh light therefore portraying the image of power and authority. The lettering used is very bold and masculine, signifying strength of her Diva persona. Beyonce is dressed fully in leather with full dramatic make up and high hair. This gives her the look of sophistication but also a harsh image to prove she is a successful woman that has done well for herself. I think this is a very good single cover because it is very eye catching and also shows that the song will have a strong attitude due to how she is looking, not just the average girly song from Beyonce. From this image I have noticed a link to Laura Mulvey's theory of the male gaze. In the image Beyonce is wearing feminine heels which push her body forward in a sexual manner as her body has to curve in order for her to walk in the heels. I found this quote "She declares that in patriarchal society ‘pleasure in looking has been split between active/male and passive/female’ (Mulvey 1992)" http://www.aber.ac.uk/media/Documents/gaze/gaze09.htmlMen receive pleasure from looking at this image due to Beyonce having such a feminine body. "Voyeuristic looking involves a controlling gaze" Beyonce is looking very beautiful in this shot and the male gaze will automatically be drawn to her body being pushed forward and the attractiveness she is giving off.



This single cover is Kelly Clarkson's song Already Gone. It is a very clever use of the star's face instead of having her with a background because we get a close up of her natural beauty with emphasised eye make up. The red lips show a sign of femininity and the crystal teardrop show that she is unhappy and the single will reflect this, possible due to the song title of a lover leaving her. The lettering used is thin and curved, showing femininity and the contrast between the lightness of her name in white, with the sadness of someone already being gone in black.



This single cover is of Ashley Tisdale's song, Masquerade. The lettering used is very bold for her name, which is unusually slanted, making a stand. The song title, is in fancy lettering which could relate to her fact that masquerade is fancy dress. Ashley has very dark eye make up but the rest of her outfit and hair is very casual this could be to signify her hiding her identity behind ht mask. The background colour has patterns on it that take your focus so that she starts to blend in which the rest of the lettering and not become so obvious because her image is behind it.