Using Mojo magazine I started to research music adverts for singles and albums, noticing that many did not use images of the star, like the album covers usually do. I noticed that most adverts included an image of some sort, the star's name, the album's name, a website address, date of release, where it can be purchased. There sometimes is a review and a picture of the album cover.
This advert for Pearl Jam's album Backspacer uses large bold writing to emphasise the band name and the album title, the same lettering is used for the release date, the website, the name of one of the singles and what it is released on, CD, LP and download. This technique means that you are drawn to read all of the writing as it is all so similar. The pictures are cartoon which adds an element of humour to the advert and the bright colours grab your attention, however the gory images show a serious side to the advert. The images are very supernatural which could provide an element of the music being 'out of this world'. Overall this advert is very appealing as it is eye catching and provides all the information needed for purchase. The HMV logo shows that the music is recognised in one of the top music stores and provides knowledge of where to purchase,
This advert is very unusual as there are no images present, except for a shadow reflection which just adds confusion. There are three colours used, pastel blue, white and purple, this sets a calm tone to the advert signifying the music is very gentle. The text is thin but large, all in capitals to grab the attention of the viewer. The unusual aspect of this advert is that it is crammed full of reviews of the music which provide information about how good it is which encourages people to buy it.
This advert is very conventional with the band shot but also is strange because the artist is not written on in bold as usual. Instead the title is Beatles for sale, implying that everyone will already know the band. The advert is in black and white with then all the album covers in colour and where you can buy in from HMV is colours too. This draws the viewers attention to the albums being sold and information is provided about the price and what date they are released.
This advert is very clever as it uses the same coloured writing as on the album covered which is also shown on the advert, this helps the audience associate the album with the advert therefore remembering it when they see it in the shops. This advert is very simple and straight to the point, informing the viewer of the band name, album title, picture of the cover, a website, the release date and what the music is released onto. Bold colours are used to grab attention such as red, white and black.
This advert uses the same colour patterns as above with the black background and the bold white and red writing. This is the most simplified advert I have so far seen with just the artists name, the album name and the release date. However two websites are given for extra information and it is said to be available to buy at amazon, therefore letting the audience know where to purchase.
From these adverts I have decided that in our advert we shall include the artists name, the single name, a website, where to purchase, a picture of the artist and possibly a review. The advert will be A4 size, which is the usual magazine size, the dimensions are 210 × 297mm.
Thursday, 17 September 2009
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