Front of the digi pack

This is the final version of the front of the digi pack. Having conducted research it became clear to me that this cover needed to convey a positive representation of our Beyonce figure. We achieved this by using Photoshop to produce a high quality digi pack. A black background was chosen so that the white and pink writing stood out to the audience but the image of Beyonce would also. On the front cover Beyonce was chosen to be represented staring straight out into the audience, however she is wearing her glasses to give a mysterious diva like image. The glasses included the two camera flash circles, we chose to keep these in as they added star qualities of bright lights in her eyes. The cropped head and shoulders image gave impact as it is such a close up, revealing character, plus the serious expression allows the audience to realise she is not someone to mess with. A spotlight was chosen to aid the star persona that is portrayed by spotlighting her image. We included a parental advisory notification label as the audience needs to be warned about swearing and we realised in our research that all the digi packs included this where necessary. For the spine we chose to use bold lettering for her name and the title. This makes it easy to read and be noticed by the audience. For the image we decided to continue with the theme reflecting all sides of Beyonce with the sides of the digi pack, therefore having her facing side ways covering her face by holding her glasses which aids her mysterious persona and her diva image. For the back cover we selected two labels including a DVD video/audio picture to ensure it is realised that the digi pack contains a video along with the song. We also found a website that allowed us to create our own barcode, as shown earlier in the blog. Beyonce Diva was chosen as this meant the pack can easily be recognised. We used a back image of Beyonce to continue with the theme of reflecting all sides of her and linking with the use of a mirror in the DVD. Putting her hand on her hip shows off her attitude and also as if she has no care in the world as she is not looking out to the camera. We kept her in her dancing costume for the pack, therefore allowing the audience to recognise the pack and her image when they watch the video. Moving her image over to the right side allowed for text and the title listing to be added. For the track listing we used the same colour pink as her lips on the front cover, this provided recognition but also added a feminine element to break away from all of the black.

Produced by AA Productions on behalf of Beyonce music corporation. Unauthorised copying, reproduction, hiring, lending, public performance and broadcasting is strictly prohibited
2009 Productions.

www.AAproductions.com

This is the text that we included on the pack, we also added a copyright logo as this was included on every pack in our research so is a essential image. Choosing to make up our own logo AAproductions, standing for Alice and Amelia productions allowed us to have an independent aspect on the pack and that we are producing on behalf of Beyonce music corporation.