Inside of the digi pack

This is the inside of the digi pack which is now finished. We decided to make it very simplistic to allow the front cover to give the most impact. We chose to continue with the black background to then allow the DVD to shine out in white. On the DVD we chose to use the Diva glasses that Beyonce wears in the video to give the audience something to reference when the DVD is out of the case. We felt that on the front cover of the digi pack, the most striking point of Beyonce's close up was her glasses. They hide her image away and give the audience something to focus on as they are so eye cathcing. Therefore we chose to exploit this image by putting the glasses on the DVD, as they draw the audience in but also stand out from the DVD making it easy to see when it is out of the case. Another strong point is that the audiencewill associate the song Diva with the glasses, meaning that if people pick up the DVD they will automatically know who it is. We chose to keep the same lettering on the DVD as on the digi pack, to help the purchaser associate the products, therefore keeping them together and not just leaving it as a blank DVD. On the other side we chose to include a picture of Beyonce showing her frontally and adding a mirror reflection. This indicates both sides of her personality are on show to her audience. She is looking away from the camera to give off an attitude as if she could not care less, promoting the Diva aspect. We decided to blur around the edges to fade the image into the background slightly, therefore not just having a block image on the cover. This is effective due to looking realistic instead of being stuck on.