Magazine Advert

Firstly we set up the page to be A4 size as in our research we noticed that the bigger artists such as Pearl Jam and The Beatles had full magazine adverts whereas the smaller artists used quarter or half page sized. Obviously this is in reference to cost, the larger the advert the more popular the artist, also it will stand out more and be recognised more easily. The idea also came about that we would publish our advert on the back cover of the magazine as it is so startling it would be easily recognised. This would be an increased cost but the advertising powers woul be stronger so would be worth it for such a huge star as Beyonce. To start we coloured the background black, this is in reference to the digi pack which was all black and helped the lettering and pictures stand out. We then had to consider which images and what text to include as many of the adverts we researched were very simplistic but still contained large amounts of information to give to the audience about when the DVD is released, where it can be purchased, who it is by and what is included. Usually there is also a positive review or star rating to help the promotion of the music/digi pack.


Next we created a second layer and selected the picture of Renie/Beyonce that we used for the digi pack cover. We chose to use the same image so that the audience could reference the picture on the advert to the digi pack cover. Therefore when they go to purchase the DVD they will easily recognise it. We started to blend around the image of Beyonce so that it was all black instead of the white colour, this is shown in the image as a work in progress. We used the eraser tool to create this effect and altered the brush size and the harshness as we got closer towards the image. We did not like the necklace she was wearing as it drew the audiences attention away from the glasses and her overall image. Therefore we decided to blend it out.







This is a close up of using the eraser tool, to show how we went around the edges with a finer brush detail.
















This is the final image of Beyonce onto the background, we now had to decide what else to include onto the advertisement.
















Here we have added the text of Beyonce and the title of the DVD/song name. We chose to keep the same text as on the digi pack so there is reference for the audience when they go to purchase it. However we did decide to change the colouring of the Beyonce title to the pink of her lips and this makes the lips stand out and provide a point of observation. We then selected a bold white text for writing Diva, this makes it stand out from the dark background and even though it is larger lettering than Beyonce it does not over power her name.


Here we have added a by line that says the new single DVD is out now, however later on we made the decision to add a date of 7th December. This is so that it is released on a Monday, therefore the radio stations will be reviewing it over the weekend and then customers are more likely to go out and purchase it on the Monday if it has a good review. We also selected a quote from a newspaper Media Times, so that the audience can recognise and are given information about how good it is, providing more incentive to complete the purchase. We chose standard Times New Roman text to make the information look plain instead of fancy. The choice of white writing was due to it being written over Beyonce's chest and we had to select a colour that would stand out but not take too much of the significance away from the main image of her.



Here we have added in a HMV logo, we have researched and found it is the most popular music, DVD and game retailer. We thus decided that the audience are more likely to purchase from this shop, especially if they have confirmation by the logo that the DVD will definitely be there for sale.









In this shot we have added a pink frame around the advert. This is also where we added the release date as mentioned earlier. We purposely wanted the advert to be simplistic with the main image of Beyonce standing out and portraying her star persona out to the audience. This is the reason for the simplistic text and small HMV logo. However to add a slight edge of colour and in reference to her lips, the Beyonce text and the HMV logo we added the same colour pink frame which boosts the colour factor but also gives an edge to the advert.

Here is the final image of the advert, we are very pleased with how it has turned out as it portrays Beyonce's star persona and her diva image but is also simplistic in that the audience are not overpowered by the advert. In this image we have altered her hair as there were some white parts where we had not erased fully so these had to be altered.

Final Magazine Advert