The audience feedback has helped us learn what our video has achieved, their view on it and whether we have reached the task of creating a music video with ancillary texts. Overall I have learnt that our video is seen as very good, it would be watched in the audience's own time and that the shots, location and costumes were acceptable and in tune with the song. The downside was the issue of dancers, our audience would have preferred if there were backing dancers as well as Beyonce, we agreed on this issue, however it was very hard to find committed dancers and this issue continued unresolved until Renie agreed to star. With only one committed dancer we had to continue with her, but in a few of Beyonce's videos she is just on her own and this does seem to work well in the Diva video due to her being just one star persona.Here is an example of Beyonce performing on her own but her lover is filmed too, this is similar to our video and works just as well. Below is the analysis of our questionnaire and audience feedback. We also conducted audience research about the link between the video and the ancillary texts, our audience thought that the cover and magazine advert worked well in aiding Beyonce's star persona, with the dark glasses her identity was hidden and this gave a mysterious element that drew in the audience and they wanted to know more. This then led to them watched the video, providing a strong link in that the ancillary texts gain the audience's attention so that they want to view the rest of the package. From the feedback I have learnt that the video would have been more effective if there was more dancers and if the opening and ending shots were shortened in sequence length, if I had the chance to complete this project again I would have ensured I found more dancers and that we had the chance to include more locations away from the school scene.
Here are the responses from the questionnaire we handed out alongside the preview of our video.
1-- This is a very good response showing that everyone that viewed our video liked it, there were no ten out of ten's, however as this is not a professional music video we were not expecting these. We were very happy that nobody rated it less than a six, showing that our product is above average.
2-- We learnt here that many believe the performance in the video was appropriate for the song, however some quotes from the audience said there could have been more emphasis on the Diva aspect and she could of portrayed more attitude. Renie put on a good performance as Beyonce, putting emphasis on her Diva attitude within the acting and dancing, however she could not achieve what Beyonce does best which is portray sexual elements within her videos, including dancing in her underwear very provocatively. As we are in a school environment we could not expect Renie to do this and it would not be appropriate in the location.
3--From this we can see that many would of preferred the video if it included more dancers which Beyonce usually does in her videos apart from Videophone. We could not meet this requirement as we had trouble finding dancers as explained earlier on. If there was more time to complete the project we would have tried harder to search further for dancers but with the time restrictions we had to manage with Renie, I believe this did work well and with the positive response from the audience this is shown.
4-- Our audience mainly agreed with us that focusing more on Beyonce performing rather than including a storyline was the best option. Our audience said that it worked well as they saw more of her and that the song does not have a story within the lyrics. With the Diva song there is no storyline within the lyrics as with most conventional music, this is where Beyonce stands out and the audience's response reflected that we made the best decision concentrating on her star persona instead.
5-- This overall had a good response with only one person thinking it was too long, we had this issue however it does look effective with the lead up to the start and finish.
6-- It was agreed there are enough costume changes in the video, it may of looked better with some more. However we could not change her outfit in the dance studio as it would give the illusion that she left which she did not.
7-- Everyone agreed there were enough close up shots of Beyonce singing, especially with the green screen used which just focuses on her head and shoulders in the shot.
8-- Many thought that the locations were suitable within, if possible we would of liked to include more but there was no option as we could not leave the school site due to Renie being a boarder.
9-- There are enough different shots to satisfy the audience and from the feedback we can tell they did not get bored as it was a continual, quick flowing video.
10-- Many said they would watch the video in their own personal time which is a positive response as it shows we have completed the task to create a music video. The aim of the video is to draw the audience in and ours has achieved this.
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