How effective is the combination of your main product and ancillary texts?

As found out in our audience research the main product and the ancillary texts compliment and work well together to promote Beyonce and the video single. The video is supported via the magazine advert and the digi pack to portray the star persona and provide a full package to attract in the audience. 

Using all of our products we managed to create an iconic image, to portray the star persona. This was emphasized especially by the choice of using dark sunglasses to hide her eyes away from the audience, we chose to do this so that her star persona was mysterious and kept a hidden element of her Diva attitude. 

Video In the video we chose to project the song via the medium of performance, the dark glasses featured largely as this kept her identity slightly from the audience, we wanted her to give off a Diva persona. This helped her increase the attitude she admitted and strongly gave the impression that she only cared about herself. Very self orientated where she is dancing whilst looking at herself in the mirror and where she is walking round the car before coming to a stop in front of her lover where she looks down on him giving the element of control.We used dance moves combined with close ups to draw attention to the star rather than the background, she is the main persona and requires as a Diva everybody's full attention.

Magazine Music Video Advert With this advert we decided to draw attention just to Beyonce as she is the star and if notice is took of her it will be remembered. Dark glasses were used again to provide a link to the video and a focus point of interest as the audience will want to know why she is hiding away therefore will be drawn to consuming the video. This makes the star image mysterious with a unobtainable element to reaching her, but subsequently provides a link to the video and the digi pack as it is a recognizable image. A representation of performance was used by placing spot lights within her glasses, the indication is given that she is 'starstruck' with lights in her eyes.

Digi Pack The digi pack draws the main pieces together, its links with the advert via using the same cover image to provide recognition. We chose to light up her face with the image of a spot light, this encourages a link to performance, via the lighting in the dance studio. As with the performance Beyonce is the star so we kept all over images and text small so that she could shine out from the cover and draw in the audience's attention. For the disc we chose to select the iconic image of the dark glasses to provide a link to the perfomance as it is a memorable image.

All of the three texts link together in representation of Beyonce's star persona, the audience is drawn in via the strong Diva like presentation of the star and the performance she puts on.